We work hand in hand with businesses to engage consumers with creative, connecting advertising. Nielsen Research documents OOH as the most effective mass media to prompt consumer ‘searches’. Link Media Outdoor is the advantage to capture the busy commuters in the car as well as to stimulate internet searches and e-commerce. Digital media advertising has become an everyday option. Traffic levels and distances traveled have reached all-time highs. Consumers are using more information and entertainment sources, fractionalizing radio’s and television’s effectiveness.

The media marketplace has become broader and more complex. To find out more about advertising on the main route between Melbourne and the Mornington Peninsula, including the satellite cities of Ringwood, Dandenong and Frankston, please contact QMS, which is the company that manages the EastLink advertising signs on our behalf.Ĭontact QMS on (03) 9268 7000 or visit Media Outdoor is an Out of Home advertising company, focusing on static vinyl and digital billboards, in mid and large sized markets, across the United States. They are also more likely to be aged 30 to 65 years, and slightly more likely to be male than female. Each of the signs has been designed to minimise distraction from the advertiser’s creative, and are located in high visibility zones, falling within the driver’s line of sight.ĭrivers of the 200,000 cars and 50,000 commercial vehicles that travel on EastLink each day are more likely than average to have a high disposable income. The tollway corridor contains relatively few outdoor advertising signs, making EastLink’s thirteen large signs stand out in the uncluttered environment. With an average of around 250,000 vehicles driving on the toll road every day, EastLink offers unique visibility for advertisers focused on achieving cut-through.

Link billboards